Full service design, development & marketing tailored to brand image, target consumer, price point and retail platform
THE SUZANNE SOMERS COLLECTION
Leslie’s retail partnership with SUZANNE SOMERS began with a line of loungewear for the Home shopping network that was a hit. Leslie ran with it and grew the business into a wildly successful multi-category lifestyle brand featuring head-to-toe fashion, jewelry, footwear, eyewear, handbags, belts, bedding & home decor.
Leslie created the "3 Way Poncho", a universally flattering and versatile fashion item which sold via TV infomercials and in all mass retailers in the “As seen on TV” section. Leslie’s dream came true when the 3 way poncho was spoofed on SNL
3 way poncho on snl !
howie mandel on the ellen show in 3 way poncho!
-
design
Creative direction & design focused on creating a distinct brand DNA across all products & categories
-
development
All aspects of product development, brand packaging, roll-out planning, & production delivery management
-
marketing
Brand image supervision inclusive of styling for live presentations, commercial photography & more